How Our Strategy Transformed a Cosmetic Dentist’s Online Visibility and Reputation


Our client, a cosmetic dentist based in Santa Clarita, California, serves a highly competitive market with numerous dental clinics offering both general and cosmetic dental services. Despite delivering high-quality cosmetic treatments such as veneers, teeth whitening, and Invisalign, they struggled to stand out online. With a growing demand for cosmetic dentistry in Santa Clarita, boosting their online visibility and building a strong reputation were critical for attracting more patients and expanding their practice.
Initial Challenges
Before partnering with us, the client encountered several key challenges that limited their growth:
Low online visibility – Their Google Business Profile wasn’t ranking well locally, which resulted in low impressions and minimal website traffic.
Limited engagement – Few potential patients were clicking on their profile or calling to book appointments, reducing new patient inquiries.
Poor reputation – With only 22 reviews and an overall rating of 4.2, they lacked the social proof necessary to compete with top-rated dental practices.
Unoptimized profile – The profile lacked essential updates, fresh visual content, and consistent management, which hurt their credibility and local search performance.
How These Issues Hindered Growth and Sales
In a reputation-driven industry like cosmetic dentistry, having few reviews and a mediocre rating was a significant barrier to growth. Potential patients searching for dental services in Santa Clarita often chose competitors with higher ratings and better profiles. The lack of engagement and poor local search rankings meant missed opportunities to book new patient consultations, slowing down both revenue and overall practice growth.
Our Solution
To overcome the client’s challenges, we deployed a customized local SEO strategy focusing on five key areas:
Google Business Profile Optimization
We started by optimizing their Google Business Profile to ensure that all key information was accurate and complete. This included updating their business description, adding high-quality images of the clinic and dental procedures, and ensuring consistent NAP (name, address, phone number) details across all platforms.
Review Generation and Reputation Management
We implemented a streamlined review generation strategy, encouraging satisfied patients to leave feedback. This proactive approach led to a 236% increase in reviews, raising their rating from 4.2 to a perfect 5.0. The improved rating significantly enhanced the trustworthiness of the practice in the eyes of potential patients.
Content Creation and Regular Updates
We provided ongoing management of their profile, including posting updates about services, promotions, and patient success stories. These updates helped keep the profile fresh and engaging, leading to better interaction rates.
Visual Content Enhancement
We added professional photos of the clinic, staff, and cosmetic procedures, making the profile more appealing and trustworthy. This also improved engagement, as profiles with high-quality images tend to perform better in local search results.
Geo Booster Technology
Our Geo Booster tool helped improve local rankings across different parts of Santa Clarita by boosting the profile’s relevance in various neighborhoods. This expanded the client’s reach and allowed them to appear higher in searches beyond their immediate location.
Results After Implementation
Within five months of working together, the client experienced dramatic improvements in their local SEO performance:
114% increase in calls – This surge in patient inquiries helped boost appointment bookings.
78% increase in website clicks – The profile now drives significantly more traffic to the website, with patients exploring their services online.
168% increase in impressions – Greater search visibility means their profile is appearing more frequently in local search results, leading to increased brand exposure.
Overall rating improved from 4.2 (22 reviews) to a perfect 5.0 (74 reviews) – By implementing a review generation strategy, we helped the client not only gather more reviews but also improve their reputation dramatically.
What is a Geogrid?
A geogrid visually maps out a business’s search ranking across different locations in its service area. Each point on the grid represents a unique spot, with a number showing how high the business ranks in Google Maps searches for that area.
Lower numbers (like 1, 2, or 3) are the best, showing that the business is among the top results seen by potential customers at that location which people usually click.
Higher numbers (especially 20+) mean the business is far down in the search results and unlikely to be noticed by customers.


Understanding Our Client’s Visibility Transformation Through a Geogrid
The geogrid data for the keyword “cosmetic dentist” shows significant improvement over the five-month period. Initially, the client’s profile ranked poorly across most parts of Santa Clarita, with rankings ranging between 12-20+ in many key areas. This limited their visibility to potential patients searching locally. However, after implementing our optimization strategy, the geogrid revealed impressive progress:
In the central region, rankings improved dramatically from 12-16 to positions 1-5, putting the client among the top results for local searches.
In the northern areas near West Creek Park, rankings shifted from 8-12 down to 3-7, indicating enhanced visibility and better positioning in competitive zones.
In southern areas near Valencia, where the client initially ranked 16-20+, we helped them climb to 6-11, expanding their reach into previously underperforming neighborhoods.
This improvement across the board resulted in a 26% search on-location visibility (SoLV), meaning they now appear in the top results for a quarter of their local search area. These gains directly contributed to the increase in impressions, calls, and clicks, ultimately helping the client attract more patients and grow their practice.
By optimizing their profile, enhancing their online reputation, and expanding their local reach, we helped this Santa Clarita-based cosmetic dentist achieve outstanding results in just five months. With a 114% increase in calls, a perfect 5.0 rating, and a 168% boost in impressions, they are now well-positioned to attract even more patients and continue growing their practice in a highly competitive market.
Ready to See Results Like These? Schedule a Demo Today!
If you’re looking to improve your online visibility, increase customer engagement, and build a strong reputation, we can help! Schedule a demo with us today and learn how we can deliver similar results for your business. Let’s take your growth to the next level!