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Transforming a Chimney Sweep Business with ReviewInstant’s Expertise

When this chimney sweep client came to us, they were struggling to grow their business due to a lack of visibility and leads. Despite offering quality services, their online presence wasn’t doing them any favors. Over six months, we worked closely with them to turn things around.

Here’s how we helped them overcome the challenges they faced:

The Challenges


Very Low Visibility
Their business barely appeared in local search results, especially for key terms like “chimney sweep near me.” This meant that potential customers couldn’t find them when they needed their services most.

Insufficient Leads
Their lack of visibility translated into minimal traffic to their Google Business Profile and website. As a result, they weren’t receiving enough inquiries or bookings, leaving their technicians underutilized and affecting revenue.

Lack of Reviews and Ratings
With only 12 reviews and an average rating of 4.2, they struggled to build trust with potential clients. Customers often choose businesses with higher ratings and more reviews, so this hurt their credibility and overall growth potential.

These issues created a vicious cycle—low visibility led to fewer leads, and the lack of reviews made it even harder to compete with other local businesses.

The Solution: Our Approach

We designed a comprehensive strategy to address each of these challenges, focusing on boosting their online presence and customer engagement. Here’s what we did:

Profile Optimization and Ongoing Management
We started by auditing and optimizing their Google Business Profile. This included ensuring all information was accurate and complete, adding relevant keywords to improve rankings, and updating their list of services. Weekly updates, such as fresh posts and announcements, ensured their profile remained active and engaging.

Leveraging Visual Content
We uploaded high-quality, geo-tagged photos of their team at work. These images highlighted their expertise and reassured customers of their professionalism. This also improved their local rankings since Google favors profiles with fresh, location-based content.

Proactive Review Management
To address their lack of reviews, we introduced a review system integrated with their CRM. This system made it easy for them to send automated review requests to satisfied customers via email or text. Over time, their reviews grew significantly, improving their rating from 4.2 to 4.8 with 73 reviews.

Consistency in Engagement
We posted weekly updates on their profile, including helpful tips, promotions, and seasonal reminders. This not only kept their profile fresh but also built trust with potential clients by showcasing their expertise and commitment.

 

What is a Geogrid?

A geogrid visually maps out a business’s search ranking across different locations in its service area. Each point on the grid represents a unique spot, with a number showing how high the business ranks in Google Maps searches for that area.

 

Lower numbers (like 1, 2, or 3) are the best, showing that the business is among the top results seen by potential customers at that location which people usually click.

Higher numbers (especially 20+) mean the business is far down in the search results and unlikely to be noticed by customers.

Chimney Sweep

From Invisible to Unmissable: How Geogrid Optimization Transformed Local Rankings for “Chimney Sweep” Services

If you’re wondering how your business is performing in local search, a geogrid like the one above is a powerful tool to visualize your rankings in specific areas. Let’s break it down.

On the left map (before) from February, this client had little to no visibility, with nearly every point showing a ranking of 20+. Potential customers searching for “chimney sweep” services in their area simply weren’t finding them.

 

By October, as shown on the right map (after), the transformation is astounding. The majority of the geogrid is now green, with rankings of 1 and 2 dominating the area. This means the business is consistently showing up at the very top of search results across the map. In addition, formerly red areas improved significantly, with numbers moving from 20+ to 14, 18, and even 5 in certain spots.

 

This shift has drastically increased the client’s visibility in their local market, helping them capture more leads and drive business growth.

The Results

With these steps, we achieved remarkable results:

 

Visibility skyrocketed, with impressions growing by 342%, meaning more potential customers were seeing their business.

Leads increased exponentially, with 185% more calls and 105% more website clicks, converting into more bookings and higher revenue.

Reputation improved, with a flood of positive reviews boosting their credibility and making them stand out in their local market.

This case demonstrates how a strategic, hands-on approach to Google Business Profile management, review generation, and regular engagement can drive significant growth for small businesses. For this chimney sweep client, it wasn’t just about being seen—it was about building trust, attracting leads, and turning visibility into profitability.

Ready to Transform Your Local Rankings?

If your business isn’t showing up where it matters, you’re missing out on potential customers every day. At ReviewInstant, we specialize in optimizing your local rankings to ensure your business gets noticed by the right audience.

Schedule a free demo today and see how we can help you dominate your local search rankings. Let’s make your business unmissable!

Calls increased 185%

Website clicks increased 105%

Impressions increased 342%

73 new reviews

4.2 to 4.8