Google Maps Gets Smarter at Stopping Fake Reviews with AI

Google Maps just got a powerful AI upgrade, and it’s changing the game for business owners and local SEO professionals.

Google is now using Gemini, its latest AI model, to detect and block fake reviews and suspicious Business Profile changes on Google Maps. This move is designed to protect both users and businesses from deceptive practices, and it’s already showing big results.

Gemini Cracks Down on Suspicious Profile Changes

With Gemini in play, Google can now flag questionable Business Profile edits—like suddenly switching a listing from “cafe” to “plumber.” The AI understands the difference between normal updates (like tweaking a business name) and red flags that could signal manipulation.

According to Google, the new AI system has already blocked thousands of risky edits this year alone.

Fighting Fake Five-Star Reviews

Fake five-star reviews are also in the crosshairs. Gemini can now analyze reviews over time, helping identify abuse even after a review is posted.

In the US, UK, and India, users are already seeing alerts when suspicious reviews get removed. Google plans to expand these alerts globally soon.

2024 Content Moderation by the Numbers

Last year alone, Google removed:

240 million policy-violating reviews

70 million risky profile edits

12 million fake Business Profiles

Restricted posting on 900,000+ repeat offenders

These numbers show just how serious Google is about keeping Maps trustworthy.

Why This Matters for Local SEO

If you’re in local marketing or SEO, this update is a reminder: ethical practices matter more than ever.

As Google’s detection tools become smarter, relying on fake reviews or unauthorized profile edits is not just risky—it’s ineffective. Businesses focusing on real engagement and transparency will come out on top in search results and customer trust.

Local SEO Best Practices Moving Forward

To stay aligned with Google’s new standards:

Use only real, verified customer reviews

Claim and manage all client Business Profiles directly

Regularly check for unexpected profile changes

Watch review patterns for anything unusual

Report suspicious competitor activity through official channels

The Road Ahead

Google has made it clear—more AI improvements are on the way. As they continue to refine their content moderation systems, maintaining integrity in local SEO is no longer optional—it’s essential.

Want to future-proof your local SEO strategy? Start by making sure your practices meet Google’s standards today.